Overview

This capstone-oriented course examines the formulation, implementation, and evaluation of strategy in dynamic competitive environments. Students analyse strategic purpose, mission and vision, stakeholder interests, corporate governance, external conditions, industry structure, macro-environmental trends, competitive dynamics, and the internal resources and capabilities that support sustained performance.

The course integrates corporate, business-level, international, innovation, digital, entrepreneurial, sustainability, and responsible strategy. Students apply PESTLE analysis, industry-forces analysis, strategic-group mapping, resource-based analysis, value-chain analysis, critical SWOT analysis, scenario planning, and balanced performance measurement to cases and live-organisation projects. Emphasis is placed on synthesising qualitative and quantitative evidence, evaluating strategic alternatives, developing implementation plans, anticipating risks and barriers, and communicating defensible recommendations to varied stakeholders.

Learning Outcomes

  • Analyse an organisation’s strategic purpose, stakeholders, governance arrangements, and competitive environment using relevant qualitative and quantitative evidence.
  • Evaluate industry structure, macro-environmental trends, competitive dynamics, resources, capabilities, value chains, business models, and sources of competitive advantage.
  • Synthesize corporate, business-level, international, innovation, digital, entrepreneurial, sustainability, and responsible-strategy perspectives into an integrated strategic diagnosis.
  • Compare strategic alternatives using explicit criteria, scenario analysis, risk assessment, and balanced performance measures.
  • Formulate a coherent strategy with objectives, initiatives, resource requirements, organisational structures, timelines, controls, and implementation contingencies.
  • Anticipate organisational, financial, ethical, technological, and stakeholder barriers to strategic implementation and propose appropriate responses.
  • Defend strategic recommendations through clear written, visual, and oral communication adapted to diverse stakeholder audiences.

Timetable

TypeLengthFrequencyPeriod
Lecture2 hoursWeeklyAll semester
Tutorial1 hourWeeklyAll semester
Workshop2 hoursFortnightlyAll semester

Assessment Schedule

TypeDescriptionWeighting
AssignmentStrategic diagnosis case analysis15.00%
TestStrategic analysis and frameworks test15.00%
CapstoneOrganisation strategy consulting project30.00%
DeliverableStrategic recommendation presentation10.00%
ExamFinal integrated strategy examination30.00%

Prerequisites

Teaching Staff & Programs

This course is delivered jointly by faculty from the participating programs listed below. In line with the Douchewater Way, the University of Sexology tailors core instruction directly to each cohort's specific discipline — adapting curriculum to program needs rather than forcing students into a one-size-fits-all model. Learn more about our approach at The Douchewater Way.